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Pitch clarify definition11/12/2023 For example, “work” has a definition in physics that is completely different from the definition in the general population. There is also “insidious jargon,” which refers to words that have a different definition in your field than they do in the general population. Often, you can substitute these words with less specific words or cut them from the pitch altogether. There is “obvious jargon,” which refers to words completely foreign to your audience, such as “iPSC’s” or “monoubiquitylation.” These are useful in highly specialized arenas but are not helpful for most audiences. JargonĪre there any specific terms that you think your audience will not understand? We will call those words “jargon.” They need to be replaced or removed. The human gut microbiome, the community of bacteria that live in our intestine, is a key determiner of human health. You can keep one of those, but for the rest, toss the defined word or phrase and keeping the clarifying phrase. How many definitions, words followed by a clarifying phrase, are in your pitch? Try to limit the number of definitions and amount of jargon in your pitch. Look back at those key nouns and verbs previously identified and assess how your audience will relate to those words. People will not understand your pitch if you try to introduce too many new things. I am studying the differences in the gut microbial communities of cancer patients receiving doxorubicin, a chemotherapeutic agent, to discover if antibiotics could be useful in cancer combinatorial therapies. Recently, it was shown that a cardiac drug is sometimes inactivated by bacteria in the gut but can regain effectiveness when given with antibiotics. Keep in mind that you are free to play with the order of your key words, leave some out where you see redundancy, or even decide that you do not need them after all.Īuthor Tip: I find it easiest to start with my one-sentence project summary and then add the motivation pieces I need to create value for that idea.Ĭhemotherapy resistance is a pressing problem in the treatment of cancer and has lead to a rise in combinatorial treatments. Now that you have a small handful of key words, insert as few words as possible to link together these concepts. Don’t worry about leaving complete sentences or phrases-push yourself to cut as much as possible. To pare down your draft, cross out all the nonessential words until you feel you cannot cross out any more. To maximize your audience engagement, your pitch should not be longer than about 20 seconds. You may come up with something true and interesting, but long and involved. What are you working on? And why is it important?” Just jot down how you might respond to someone asking, “Hi. Keep the sentence structure and words simple so that your delivery feels natural and your audience can follow the ideas you are presenting. Additionally, your audience will have difficulty following your ideas. This structure is nearly always overly rigid for a pitch and will feel forced when you try to deliver it aloud. When drafting your pitch on paper, you might find that your sentences and words tend to be longer and more complicated. The way we write is different from the way we speak. When giving a pitch in a personal conversation, your pitch should be tailor-made for the specific person. Contentįirst, select pitch content by answering questions like “what aspect of my work will be most exciting to my audience?” When preparing a pitch to be delivered formally to a group, choose an aspect of your big problem and an application or advantage of your new thing that will interest the majority of the audience. Analyze Your AudienceĪ successful pitch prompts the listener to respond, “Interesting-tell me more!” All decisions about content and delivery should be based on what will engage your audience. Your goal is to share your science in a way that your audience can access and get excited about. It doesn’t matter if you are introducing a professor to your poster at a conference or just chatting with a friend. A successful pitch should draw them in to hear your whole story. Includes a concise phrase that captures the value of your work or idea.Īn “elevator pitch” can be any verbal description of who you are, what you do, and why you do it, but in all scenarios you have one purpose: secure the interest of the listener.Uses simple language that is familiar to your audience.Gets a stranger excited about your ideas.
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